Corporate Outline
Corporate Outline

Corporate History

February 2005 Curves Japan Co., Ltd. is established.
Curves Japan concludes a master license agreement with Curves International, Inc. in the United States, thereby obtaining the right to operate under the Curves brand in Japan.
July 2005 First Curves location in Japan opens.
March 2006 Nationwide rollout begins, using franchising.
June 2006 The number of Curves locations tops 100.
April 2007 Membership exceeds 100,000.
June 2007 Locations are open in all 47 prefectures of Japan.
July 2007 Member newsletter Curves Magazine is launched.
Launched as a service for members, Curves Magazine is today a publication with a circulation of 850,000.
November 2007 Curves launches the Curves Food Drive, a social-contribution activity.
June 2008 Curves announces joint research with the National Institute of Health and Nutrition
October 2008 Curves becomes a consolidated subsidiary of Koshidaka Co., Ltd. (now Koshidaka Holdings).
October 2009 In partnership with local governments, Curves expands its projects to prevent the need for nursing care to 23 municipalities.
January 2010 A book entitled Sanjuppun Kenko Curves Taiso (“The 30-minute Healthy Curves Workout”) is published.
June 2011 Joint research facility is established with the Institute of Development, Aging and Cancer, Tohoku University
The number of Curves locations tops 1,000.
October 2013 Joint research with the Institute of Development, Aging and Cancer, Tohoku University is announced.
October 2014 The number of Curves locations tops 1,500.
February 2015 Curves develops the Physical Age Measurement Program, a health test that simply and accurately determines a person’s physical-strength age in just 5 minutes.
June 2015 Illness Prevention Center Curves Odawara, the first “illness prevention center” certified by Kanagawa Prefecture, is established.
July 2015 Curves participates in the Smart Wellness Community Conference, an organization coordinated among industry, academia and government to achieve a society characterized by long, healthy lifespans.
September 2015 Curves Daisen Health Center opens.
This countryside-revitalization effort was launched through coordination among industry, academia and government in the Town of Daisen, Tottori Prefecture, to reduce medical costs and encourage activity among the elderly.
December 2016 Curves publishes a book entitled Mainichi Kiseki ni Deaeru Shigoto (“Work That Encounters Miracles Every Day”).
January 2017 Curves holds its 10th Curves Food Drive, a social-contribution activity.
August 2018 Curves concludes a “health-building” pact with the City of Mishima, Shizuoka Prefecture.
November 2018 Curves concludes the “Yawata Health and Happiness Promotion Partnership Agreement” with the City of Yawata, Kyoto Prefecture.
February 2019 Curves concludes a “Comprehensive Partnership Agreement to Promote Healthy Sapporo 21” with the City of Sapporo in Hokkaido.
July 2019 Curves concludes a “Partnership Agreement on Health Promotion” with the City of Tomakomai, Hokkaido.
Curves concludes a “Comprehensive Partnership Agreement on Health Promotion” with the City of Mitsuke, Niigata Prefecture.
October 2019 Nineteen Curves locations in Kanagawa Prefecture are certified as “Illness Prevention Centers,” bringing the number of Curves locations in Kanagawa that are health promotion bases to 26.
The number of Curves locations tops 2,000. Membership grows to more than 860,000.
March 2020 Curves is spun off from the Koshidaka Group and listed independently on the First Section of the Tokyo Stock Exchange.